Calculator

Owner-Operator Daily Revenue Goal Calculator

Know your numbers. Hit your goal. Build a better business.

Overview

The Formula & Why It Matters

The Formula

(Annual Business Expenses + Annual Desired Take-Home Income + Taxes Set Aside) / Planned Workdays Per Year = Required Daily Revenue

Taxes set aside should be based on NET income (profit), not gross revenue.

Why This Matters

Budgeting gives you clarity and control. If you don't know your numbers, you can't build the life or business you want.

Quick start

New here? Load the 1 van, 1 owner example ($25k expenses → $465/day goal), then adjust the fields below with your own numbers.

Step 1

Figure Your Annual Expenses

Total all business expenses for one full year.

Truck Payment / Lease

Insurance (Auto, General Liability, etc.)

Fuel

Chemicals & Supplies

Equipment Maintenance & Repairs

Equipment Replacement Reserve

Marketing / Advertising

Phone / Internet

Software / CRM / Routing Tools

Merchant Fees / Processing Fees

Rent / Storage (if applicable)

Licenses, Permits, Dues

Miscellaneous / Office / Subscriptions

Growth Expenses (Training, New Equip., Branding, etc.)

Total Annual Expenses$0

Don't Forget To Plan For

Replace your equipment before it fails.
Market consistently. Slow months happen.
Save for taxes all year so it doesn't hurt in April.
Take time off and enjoy the life you're working for!

Step 2

Add Your Goal & Taxes

Annual Business Expenses

Annual Desired Take-Home Income

Taxes Set Aside

Estimate 20–30% of NET profit as a guide.

Total Needed$0

Step 3

Divide By Your Workdays

Most owner-operators work more than 250 days per year, but 250 is a common baseline (accounts for weekends, holidays, sick days, and time off).

Planned Workdays Per Year

Required Daily Revenue$0

After your goal

The Reality Check

Revenue / day = average ticket × jobs needed / day. Use your required daily revenue to see what mix of ticket size and job count gets you there.

Reference examples at $465/day required revenue

Average Ticket	Jobs Needed / Day	Revenue / Day
$100	5	$500
$200	3	$600
$300	2	$600
$400	2	$800
$500	1	$500+

Your Numbers — Do Your Own Math

Average Ticket	Jobs Needed / Day	Revenue / Day
$	—	—
$	—	—
$	—	—
$	—	—
$	—	—

Guidance

Pro Tips

Track your numbers weekly.
Review and update your budget at least once a year.
If you are new or your business is changing, review your budget more often (monthly or quarterly).
Focus on higher ticket services and great customer service.
Consistency is key — consistent daily revenue equals consistent annual results.

This number is your north star. Price with confidence. Schedule with purpose. Work your plan. Track your results. Know your numbers. Control your future.

Created By: Heather Pinckard

This calculator provides a targeting tool and not a guarantee.